项目介绍

项目主题:Management, Marketing & Sustainability of Tourism Businesses and Destinations


项目时间:6月9日、6月27-29日、7月4-6日,共7天


费用:免外方学费


学分:3 ECTS 或6 ECTS


内容简介:暑期学校包括线上讲座、展示、讨论和互动研讨会,融合理论知识和与行业专家面对面学习的机会,与瑞士的主要旅游地和旅游公司主管和其他管理人员互动,了解瑞士旅游组织、结构和成功因素。


主要日程(暂定):

JUNE 9th:

- ONBOARDING SUMMER SCHOOL 2022



JUNE 27th:

- Session 1: Meet and greet


- Session 2: Destination Management & Current Issues

• Tourism in Switzerland – the framework

• Introduction in Basics of Destination Management

• Presentation “Current national and international issues of tourism countries, case Switzerland’s Tourism”



JUNE 28th:

- Session 3: Destination Strategies:

• Introduction Destination Planning and Destination Strategies

• Presentations & Forum Discussion “Strategic Destination Development, Digitalisation & other current Issues in Destination Management (Organisations)”


- Session 4: Destination Marketing:

• Introduction Destination Branding & Marketing

• “5times5” - Key messages & Forum Discussion “National & International Destination Marketing: Activities, Tasks, Cooperation, Trends from different (geographical) perspectives”



JUNE 29th:

- Session 5: Stakeholder Management:

• Introduction Stakeholder & Cooperation Management

• “4times5” Key Messages & Forum Discussion “Relevance and Needs of Stakeholders in Destinations – and how to deal with them”


- Session 6: Destination Management Simulation Part 1:

• Preparation Destination Management Simulation Phase 1, Self-study and Teamwork

• Homework Self-study & Preparation Destination Management Simulation Phase 2



JULY 4th:

- Session 7: Importance of MICE & Events in Destination Management:

• “3times5” Key Messages & Forum Discussions


- Session 8: Destination Management Simulation Part 2



JULY 5th:

- Session 9 & 10: Destination Management Simulation Parts 3 & 4



JULY 6th:

- Session 11: Sustainable Development of and within Destinations


- Session 12: Reviews & Learnings,Closing Remarks, ONLINE EXAM



项目要求:1、二年级及以上本科或研究生。2、雅思6.5或托福79以上。


更多详见外方官网:https://www.hslu.ch/en/lucerne-school-of-business/international/online-summer-business-school/。



学校介绍

卢塞恩经济学院隶属于卢塞恩应用科技大学,已获得AACSB、EPAS认证,提供卓越的商科和管理高等教育。学院目前拥有教职员工335人,学生4000多人(含学位、继续教育和高级管理教育),是瑞士中部地区重要的高等管理学院,学校在教学、研究、咨询领域为瑞士科学界作出重要贡献。卢塞恩经济学院重点培养专业领域的领导人才,并为企业、社会组织、机构提供经济方面研究支持。学院包含4个系所:Institute of Business and Regional Economics,Institute of Financial Services Zug,Institute of Communication and Marketing,以及Institute of Tourism。学院官网:https://www.hslu.ch/en/。



项目信息

项目类型:  短期游学

项目时长:  1个月内

项目地区:  瑞士

本批次起止时间:  2022/6/27—2022/7/6

学校名称:  Lucerne University of Applied Sciences and Arts

外方接收单位:  Lucerne University of Applied Sciences and Arts

获得证书种类:  外方成绩单

费用:  

免外方学费

名额:  10

相关附件:  点击查看



申请信息

项目主办单位: 工商管理学院

本批次申请起止时间: 2022/3/25—2022/4/18

申请对象: 本科生和研究生

申请条件: 

1、二年级及以上本科或研究生。

2、雅思6.5或托福79以上。

申请方式: 

1、在线申请,http://jhs.swufe.edu.cn/(注:用户名和密码同校园网账号和密码);

2、工商管理学院组织面试筛选;

3、入选后按对方要求提交材料。

联系人: 周老师

联系人电话: 028-87092286

联系人邮箱: zry@swufe.edu.cn